Defensible site selection for expansion teams — without a GIS hire.
Ask a plain-English question about any US or Canadian market and get a trade-area report, an interactive map, and a GO/NO-GO recommendation in seconds.
Start free — no credit card. 14-day money-back guarantee.Refund policy
"Best Canadian city to open a burger franchise with low competition and high population growth."
Real output, not a mock-up
See the report before you sign up
Georgetown, TX — Location intelligence report — Specialty coffee shop, 3 mi trade area. Generated by the same scoring engine customers use, with the interactive map beside it.
Overall Georithm Score
68 / 100
Georgetown, TX scores 68 out of 100 on the Georithm Score, which places it in the good market band and one of the strongest markets we track — rank #1 overall. The rating is driven mainly by population growth (100/100 at a 15% weight) and climate & hazard risk (86/100 at a 10% weight). With a resident population of 101,344 and roughly 14 known operators in the selected category, each existing operator serves a comfortable catchment, leaving room for a well-positioned new entrant.
View the full sample reportNo account, no credit card, no email required.
What's in the box
Coverage and inputs, counted.
342 US cities of 100k+ residents plus 15 Canadian metros.
Opportunity, competition, growth, economic health, hazard risk, infrastructure.
US Census ACS, Statistics Canada, OpenStreetMap, Open-Meteo, Mapbox.
Trade areas, cannibalisation, white-space and QSR franchise siting.
These are counts of what ships today, not user numbers — Georithm is early and we don't publish figures we can't show you.
Methodology
Glass box, not black box.
The Georithm Score is a weighted, auditable 0–100 rating. Every number in a report traces back to a named input, a weight, a confidence tag, and a data source — so you can defend the GO/NO-GO call.
Opportunity
30%Demand scale and growth balanced against how much of the market is already served.
Competition
20%Competitor density. Lower saturation means more room to trade.
Population growth
15%Annualised change in resident population.
Economic health
15%Spending-power proxy from market size and growth momentum.
Climate & hazard risk
10%Exposure to flood, wildfire, earthquake and drought.
Infrastructure
10%Density of the built environment supporting trade.
Accuracy & validation
How to check whether the numbers are right.
You shouldn't take a site score on faith. Every figure in a Georithm report is traceable, tagged and reproducible from public data.
Named source and vintage on every figure
Demographics come from US Census ACS 5-year estimates and Statistics Canada releases; competitor counts come from OpenStreetMap at query time. Each one shows which source and which year it came from.
Confidence tags, not false precision
Modelled inputs (hazard risk, spending-power proxies) are labelled as modelled and carry a confidence tag, so you know which numbers to lean on and which to verify.
Published weights you can re-run by hand
The six score inputs and their weights are published. Recompute any market's score from the report's own breakdown and you'll get the same number.
Read a full report before you sign up
The Georgetown, TX sample report shows the real map, the real competitor list and the real score breakdown — no account needed.
The problem
GIS is powerful. It's also miserable.
Location decisions require pulling from dozens of disconnected sources — census, competitor, real estate, satellite, economic. Legacy GIS is built for analysts, not decision-makers. Teams spend weeks assembling what should take minutes.
What you can get done
The jobs expansion teams actually hire us for.
Shortlist markets without a GIS analyst
Ask "where should we open next in Texas?" in plain English and get a ranked list you can defend, not a blank map to build.
Draw a trade area and see who's already in it
Set a radius around any site and see competitor counts, distances and the source map features behind them.
Know when a market moves before your committee does
Track competitor openings and closures by category, and get an alert with a plain-English reason it fired.
Answer "is the demand actually there?" with sources
Population, income, growth and labour indicators pulled live from US Census ACS and Statistics Canada, each tagged with its vintage.
Compare candidate sites side by side over time
Save locations, snapshot their metrics, and show how each market has moved since you first looked at it.
Hand the committee a report they'll sign off on
Branded PDF and CSV exports with the score breakdown, weights and sources — plus SSO and workspaces when procurement asks.
How it works
From question to decision in three steps.
Ask
Type a plain-English question. No SQL, no GIS training.
Analyze
Georithm pulls census, competitor, and market data and reasons across it.
Decide
Get a ranked recommendation with an interactive map and downloadable report.
Verify us against the source
Every input has an address you can check.
Population, income and growth for US markets
Census and demographic data for Canadian metros
Competitor and POI counts within a trade area
Climate and hazard exposure signals
Basemaps and geocoding
PCI-compliant payment processing
Payments are processed by Stripe; we never see your card details.
Fit check
Who Georithm isn't for.
Buying the wrong tool costs you a quarter. Here's where we'd tell you to look elsewhere.
You need foot-traffic counts from mobile data
We don't buy device panels. If your decision rests on visits-per-day at a specific door, use Placer.ai and come back for the market-level screen.
You need custom cartography or spatial modelling
There's no geoprocessing toolbox here. If your team writes spatial models, keep Esri ArcGIS — Georithm is for deciding, not building.
You're outside the US and Canada
Coverage is 342 US cities of 100k+ and 15 Canadian metros. Everywhere else, the data isn't there yet.
You want a single answer with no working shown
Every score is a weighted, auditable breakdown you have to read. If you want one number to forward, that isn't us.
If none of those describe you, see who Georithm is built for.
Pricing
Pay for the answers, not the software.
Start free. Upgrade when your team needs collaboration, competitor monitoring, or API access.
Georithm Committee Package
For expansion committees that need a defensible answer in weeks, not a tool to learn. We run the screen, review every figure by hand, and hand you the deck you present.
Scoped on the call. One wrong site costs more than every engagement we run in a year.
Request an engagement- Done-with-you market screen
- Analyst-reviewed trade-area report
- Committee-ready presentation deck
- A call with the founder who built the model
- Business-tier platform access for your team
£49/mo — less than a single custom market research report.
Save 20% with annual billing — £470/yr
Solo founders, consultants, researchers, students.
- AI location search
- Interactive maps
- Basic demographic insights
- Population & income data
- Limited Georithm Resilience Score
- 10 saved projects
- CSV export
- Community support
No credit card to start. 14-day money-back guarantee.Refund policy
£199/mo — far less than one failed $400K location.
Save 20% with annual billing — £1,910/yr
Agencies, small businesses, franchise owners.
- Everything in Starter
- Unlimited projects
- Competitor mapping & traffic layer
- Trade area analysis
- Multi-location comparison
- AI site recommendations
- Historical trend analysis
- Team collaboration (3 users)
- PDF & presentation exports
- Limited API access
No credit card to start. 14-day money-back guarantee.Refund policy
£999/mo — a fraction of one avoided bad-site decision.
Save 20% with annual billing — £9,590/yr
Multi-location businesses, logistics, real estate, supply chain.
- Everything in Professional
- Advanced Georithm Resilience Score
- Supply chain & warehouse optimisation
- Climate, flood, earthquake, drought & traffic risk
- Infrastructure analysis
- Labour market intelligence
- Custom dashboards & white-label reports
- SSO, audit logs & priority support
- Higher API limits, 10–20 team members
No credit card to start. 14-day money-back guarantee.Refund policy
Priced against the cost of a wrong expansion — not the software.
Enterprises, national retailers, governments, Fortune 1000.
- Everything in Business
- Unlimited users
- Dedicated infrastructure, private cloud or on-prem
- Custom AI models & data integrations
- Dedicated account manager
- 99.9–99.99% SLA, 24/7 premium support
- Security & compliance reviews, RBAC
- Contract-based unlimited API usage
- Priority feature development & custom onboarding
How to try it before you pay
- 1Create a free account — no credit card, no sales call.
- 2Run real questions on any of the 357 covered markets and read a full report.
- 3Upgrade when you need competitor mapping, exports or team seats.
- 4Changed your mind? Email us within 14 days of your first payment for a full refund.
No fixed-length paid trial and no auto-charge after a trial ends: you stay free until you choose a plan, and the first 14 days of any paid plan are refundable. Cancel anytime from Billing.
Pick your next location with numbers you can show your committee.
Ask a question about any US or Canadian market and get the report, the map and the GO/NO-GO in seconds. Free to start, no credit card.