Georithm
Georgetown, TX
Location intelligence report — Specialty coffee shop, 3 mi trade area
01/08/2026
Sample plan
Overall Georithm Score
68 / 100
15% of the weighting is backed by measured data; the remainder is modelled and labelled as estimated.
Executive summary
Georgetown, TX scores 68 out of 100 on the Georithm Score, which places it in the good market band and one of the strongest markets we track — rank #1 overall. The rating is driven mainly by population growth (100/100 at a 15% weight) and climate & hazard risk (86/100 at a 10% weight). With a resident population of 101,344 and roughly 14 known operators in the selected category, each existing operator serves a comfortable catchment, leaving room for a well-positioned new entrant.
On the demand side, population is expanding quickly at roughly 10.73% a year, which compounds demand faster than most operators can add capacity. Demand scale sits at 1/100 relative to the largest market in our coverage, and industry saturation reads 55/100, where lower is better. Taken together that produces an opportunity score of 61/100: the commercial case is workable but depends on securing the right site and price point. Around 15% of the weighted score is backed by measured data; the remainder is modelled and clearly labelled as estimated throughout this report.
Resilience scores 100/100. Hazard modelling shows no elevated flood, wildfire, seismic or drought exposure, so continuity risk is unlikely to be the binding constraint on a location decision here. The weakest input is high competition (45/100) — the market is well served already, and that is where additional local research will change the answer most.
Georithm Score
68/100
Opportunity
61/100
Resilience
100/100
Georithm Score breakdown
High confidence
Medium confidence
High confidence
Medium confidence
Low confidence
Medium confidence
Overall Georithm Score
68 / 100
Strengths
- Strong population growth (100/100)
- Low climate and hazard exposure (86/100)
- Strong infrastructure (85/100)
Why did this market receive this score?
Your Georithm Score is 68 because:
- Population growth added +8 points (100/100 at a 15% weight).
- Climate & hazard risk added +4 points (86/100 at a 10% weight).
- Infrastructure added +4 points (85/100 at a 10% weight).
- Opportunity added +3 points (61/100 at a 30% weight).
- Economic health added +2 points (60/100 at a 15% weight).
- Competition reduced the score by 1 point (45/100 at a 20% weight).
Each category starts from a neutral 50/100. Points shown are the weighted difference from that baseline.
Demographics
- Population
- 101,344
- Annual growth
- 10.73%
- State / province
- TX
- Coordinates
- 30.668, -97.699
Competition & demand
- Known competitors
- 14est.
- Population per competitor
- 7,239
- Industry saturation
- 55/100
- Demand scale
- 1/100
Scores
- Georithm Score
- 68/100
- Market opportunity
- 61/100
- Resilience score
- 100/100 (advanced weighting)
- National rank
- #1 of 357
Climate & hazard risk
- Flood exposure
- Lowest.
- Wildfire exposure
- Lowest.
- Earthquake exposure
- Lowest.
- Drought exposure
- Moderateest.
Traffic accessibility
- Accessibility score
- 72/100
- Peak congestion estimate
- moderate
- Segments sampled
- 14est.
- Source
- TomTom Traffic Flow + OpenStreetMap fallbackest.
National ranking
Recommended next steps
- Shortlist Georgetown for a site search and pull the nearby-competitor table to identify under-served sub-areas.
- Differentiate on format, price or hours before entering — the category is already well served.
- Size the plan against population growth of about 10.73% a year over the lease term.
- Validate the top three assumptions locally (rents, footfall, staffing supply) before committing capital.
What could change this read
- Competitor counts reflect mapped, publicly listed businesses; informal or very new operators may be missing.
- Population and growth figures are the latest official releases and can lag the market by 12-24 months.
- Only 15% of this score is measured data — treat the modelled categories as directional.
- Scores compare markets against each other, not against your specific unit economics.
Frequently asked questions
What is the Georithm Score?
The Georithm Score is a proprietary rating that evaluates a market's business potential using demographics, competition, economic indicators, infrastructure, resilience, and environmental risk.
How is the score calculated?
The score combines multiple weighted datasets into a single rating between 0 and 100.
Can two cities have the same score?
Yes. Two locations may receive similar overall scores while having different strengths and weaknesses.
Does a lower score mean I should avoid the market?
No. Lower scores simply highlight additional risks or challenges that should be considered alongside your business strategy.
How often is the score updated?
Scores are updated whenever new census, economic, labour, infrastructure, or environmental datasets become available.