Blog
Articles on retail site selection, market expansion, demographics and competitive analysis from the Georithm location intelligence team.
New to this? Start with the complete guide to retail site selection, then read a real sample report.
22 Aug 2026 · Jeremy Agoya
ArcGIS is a platform you staff. Georithm is an answer you ask for. A head-to-head on skills, price, data, scoring and Canada coverage for expansion teams.
Read14 Jul 2026 · Jeremy Agoya
Canadian geography, census structure and density patterns differ enough that a US site model ported unchanged will misprice most markets.
Read16 Jun 2026 · Jeremy Agoya
Every credible location model runs on a short list of public sources. What each one is good for, how current it is, and where the joins go wrong.
Read26 May 2026 · Jeremy Agoya
Radius rings are fast, familiar and wrong in exactly the places that matter. A side-by-side look at where the two methods diverge and when a ring is still acceptable.
Read5 May 2026 · Jeremy Agoya
Territory design decides franchisee economics and your own litigation risk. How to size, shape and document protected areas using real demand data.
Read14 Apr 2026 · Jeremy Agoya
Quick-service restaurants live and die on access, visibility and daypart mix. A field-tested checklist for scoring candidate sites before you commit.
Read24 Mar 2026 · Jeremy Agoya
White space is demand without matched supply. Here is how to rank hundreds of markets on that gap instead of chasing the cities you already know.
Read3 Mar 2026 · Jeremy Agoya
Overlap is not automatically cannibalization. A practical method for estimating transfer, deciding when it is acceptable, and spotting when a new unit is simply moving revenue.
Read10 Feb 2026 · Jeremy Agoya
A trade area is the set of places your customers actually come from — not a circle on a map. Here is how to define, measure and validate one before you sign a lease.
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